n8n Automation / Marketing Ops
Bulk Social Content Creator & Scheduler Case Study.
Compresses weekly social production into a mostly automated workflow.
8-10h -> <30m
Content Ops Time
3+
Channels
Automated
Scheduling
Optional
Approval Gate
Overview
New rows in Sheets trigger generation of post copy for LinkedIn, X, and Instagram, plus AI image prompts and assets. Drafts are stored and posts are scheduled automatically, with alerts for success/failure.
The Challenge
- Maintain platform-specific tone/format from one source brief.
- Coordinate copy, visuals, storage, and schedule timing at scale.
- Include approval controls when required by brand teams.
- Catch failed publish events before campaigns drift.
My Solution
- Used Sheets trigger as source-of-truth input for per-platform copy generation.
- Generated matching visuals and archived outputs in structured Drive folders.
- Integrated scheduling through Buffer/native APIs with conditional approval checks.
- Added Slack confirmations and error-trigger alerts for operational visibility.
